As Albertson's expanded their selection of an all-inclusive Hispanic grocery selection, we developed a planogram merchandising program (POG) for their northeastern stores (emphasis on Philadelphia inner city) that became the standard for their stores.
When Prozac was first launched, Eli Lilly asked us for a response to Prozac's hesitation among Latinos. We quickly identified the culture's over-emphasis of "macho" resulting in anti-anxiety drugs such as Prozac being frowned upon since there was no room for "anxiety" in this culture. This notion was dispelled through the development of targeted educational literature directly addressing this.
Rite Aid Pharmacies
At the time Rite Aid was trying to reach out to the diverse population and wanted to be able to help (in all languages). Joe's idea was for them to support a "call center" operation linked to each of their pharmacies, providing pharmacist assistance in any language right from the pharmacy counter.
HEB Grocery Company
HEB has benefited greatly with Joe Villarreal at their side. As a Store Director, he launched HEB's first Hispanic "themed" store and He launched HEB's Adopt a School Company-Wide Program; all while generating record store sales and profits. As a Category Manager, he introduced full-blown Hispanic-themed stores throughout the company. lo As an independent consultant, he brought Selena's legacy into HEB as well as introducing the new "Here Everything's Better" to the company. Truly, Joe made everything better at HEB.
Fleming had extremely limited exposure in the Latino-X market: Joe and his team brought in an assortment of Hispanic products and promotions that helped make Fleming a major player in the Hispanic food distribution market.
Teuscher Fifth Avenue, Rockefeller Ctr., Manhattan
Premier Chocolatier. Rebranding including website design and content upgrade. Developed e-commerce software streamlining operations making purchasing faster, safer, and easier for the customer. This included developing custom software to ascertain whether or not to include ice shipping based on the ZIP Code. daily weather and auto-calculating shipping charges.
Trinity Broadcast Network
The TBN network was limited to 7full broadcast stations. Until Joe Villarreal working with Carlos Ortiz brought a God-given solution: an FCC loophole had zero limits to the number of broadcast stations a company could own IF THEY WERE EDUCATIONAL STATION. Channel 44 KLUJ (K Love U Jesus) became TBS's 8th full broadcast station that today exceeds 3000 stations.
Upon her death, Selena's family was left without a business (or so they thought). Joe Villarreal brought in the players necessary to help Q Productions skyrocket: HEB contract, Warner Brothers contract, Esparza Katz contract, Greg Nava contract, nationwide auditions for the Selena movie, New Capitol/EMI record contracts: all the while serving as counselor/advisor to the family personally and being the legal liaison/spokesperson for them that got them through the murder trial of Selena's Assasin.
this national call center company specialized in retrieving/fulfilling calls and requests from the national Christian TV English-speaking audience. Joe developed a turn-key Spanish language call center operation headquartered in South Texas that brought InServiceAmerica into the Latino market.
The Presidents Forum
CEO Peer Groups of privately-held, manufacturing, and distribution companies. Business development strategy and execution resulting in membership and peer groups expansion. Interviewed hundreds of CEOs'. Facilitated member's confidential corporate board meetings. Participated in additional member board meetings upon request.
Rebranded corporate identity restaurant including logo. tagline, colors, imagery. Reimagined communication strategy, content tone, and tenor congruent with a unique culture and target market. This resulted in a 1000% increase in revenue and expansion from one to three locations.
Gil Ramirez Homes (Properties):
"As a start-up Home Builder in Houston, I was trying to gain exposure and build a business quickly. Joe Villarreal and his team brought us all the players needed to GIVE AWAY A HOME Houston -wide. We had over 600,000 entries in 12 weeks. Needless to say, we were on our way!"
Logo, tagline, colors, imagery, content, and communication strategy. Developed outbound and marketing strategies. Increased retention. Developed an annual promotion schedule including a remote radio broadcast. Business consulting overhauling marketing, operations, and finance. The practice grew over 100% during a recession when dental practices nationwide were down 20%.
So, at the end of the day, what can Creative Engine do for you?
Understand that we are a collaborative firm composed of John Liska and Joe Villarreal's combined 80 years of multi-category branding and marketing expertise. We want to help identify and address any opportunities head-on to get your vision to the next level.